Where and when does the agency start operating?
This question is a bit tricky. Before starting any activities, any self-respecting agency should delve into the specifics of the recipient's business. Since your business has its own identity, your marketing efforts should reflect them. Whoever will lead them to do it flawlessly should be familiar with your business. A good marketing agency first learns carefully the needs of the client, the specifics of the market in which his company operates and the competition. Only then does he match specific solutions that will best promote his business. Therefore, expect the above question to confirm that you will start any actions after doing a good research and preparing a unique strategy.
Is it possible to talk to one of the agency's clients?
Trust is the basis, if you run out of it, there is no way to cooperate. An agency that cannot boast credibility is not worth any attention. It is worth trying to check whether the achievements that the agency boasts are indeed its achievements. It is very easy to stretch the truth just to gain a customer. This attitude does not bode well for the future - what will happen if marketers promoting your product start lying to you? Talk to the agency's clients, it's the best way to check if it's worth trusting.
How often will you contact?
By using the services of the agency you will definitely want to check its activities and their effects. Don't be afraid to ask for periodic reports or conference phone calls that will prove the work of marketers. In this way, you can check the effectiveness of cooperation and find out whether your investment pays off or whether you need to cancel it, because it does not bring the intended results. Remember that when working with experts, you don't have to be yourself - if you don't understand something, don't hesitate and ask for clarification. Who asks not stray.
What tools does the agency use?
Online Marketing is closely related to new technologies and tools. What Internet users use, marketing quickly adapts to its needs. It is important to use the new tools with care. Lack of reflection can result in unsuccessful and therefore ineffective campaigns, and your money will be thrown away.